Bringing your brand beyond the national stage to the international is exciting, as you’ll be reaching untapped audiences and exposing your brand, product and services to a global market.

But naturally, for ever opportunity like this that arises, there will be challenges.  A global presence means time and resources must be dedicated to understanding new buying habits, laws, and online behaviors.

Search results these days are more and more personalized.  But they vary country by country, even if the browsers, devices, and search terms remain a constant.  With the always evolving search engines, what happens if you add the international component to your website?

But before you think of starting a global campaign, it’s a good idea to develop a marketing strategy with a local audience in mind. You’ll want to think about four different points on how to best engage your target audience, bridge cultural differences and successfully promote your brand globally.

[Read the full article on Search Engine Land.]

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