With mobile search growing as it has, it’s been quite a nice thing for any marketer who has taken advantage of mobile paid ads. But, it can also be a bit of a mixed blessing as well, according to Mark Ballard. Yes, with all the mobile devices that can do search online, and with all the marketers who have taken up the mantel of mobile marketing, it can be another source of revenue. Unfortunately though, marketers have to deal with fading desktop and laptop use.
It’s just something that we’re all going to have to deal with as we move into the future of paid search. Even with the growing strength of mobile use, it’s quite confusing why conversions made on mobile is much weaker than on their desktop/laptop counterparts. Are mobile clicks more valuable than they appear, regardless of user behavior and device?
Mark has posted a column on Search Engine Land that dives into this topic. The name of the article is Getting A Better Read On The Value Of Smartphone Paid Search.
To read the full article, you can follow the link below to see what Mark has written about: