It’s pretty obvious these days, but here it is: Link building can be difficult.
Specifically, content-driven link building is difficult because you’re hoping the idea and execution you’ve up with is strong enough to bring the links in.
Even if you feel that the idea you have is the best idea in the world, and you execute it in a wonderful way, there’s still a chance that there will be folks on the other end of your outreach that don’t agree. If that happens, your content will fail.
Although difficult, executing a good link-building campaign isn’t impossible. Paddy Moogan wants to talk about the ways to identify to identify and overcome what he calls “blockers.” These are issues or situations that can stop you from getting things done. Even if you’re the best agency around, if you can’t get things done, it doesn’t mean anything.[Read the full article on Search Engine Land]