Learn how to build a paid media plan in this free HubSpot Academy course: https://bit.ly/36NgTFa In this video, we sat down with Kirk Williams, a Google shopping expert and the founder of a micro agency called ZATO, to learn what it takes to run Google shopping ads.

What are Google shopping ads? Google shopping ads are the images at the top of the search results that show price and rating. They are part of Google ads but are run a little bit differently.

Google shopping ads are just for ecommerce and if you are selling a specific product.

There are four aspects to shopping ads:

1. Placements

2. Feeds. The feed is how Google matches your product to the right user, search terms, and queries.

3. Setup. You’re trying to assist Google in finding what products you think are the best.

4. Optimization.