With over 465 million active users, Pinterest has transformed into an essential shopping tool for many consumers. As we approach the holiday season, the visual discovery platform may be where your target demographic goes to get inspired for gift ideas and holiday planning. Looking at Pinterest Trends can provide insight into rising searches and engagement in your industry vertical on the site.
Additionally, Pinterest recently put out a guide with key holiday marketing tips, including suggestions for video ads, shoppable pins, and utilizing seasonal themes throughout your Pinterest presence. While Pinterest provides a helpful overview, it’s important for brands to develop unique holiday campaigns tailored to their products, customers, and marketing objectives. Going into the holidays with a strategic Pinterest strategy can help you connect with audiences during this important shopping season.
Check out Pinterest’s full holiday marketing overview here.