Barry Schwartz sat down to talk to Ginny Marvin about search marketing. She is the Editor-in-Chief of Third Door Media, and even runs this site and the other properties and events the company manages.
The two chatted about working experience and how she ultimately ended up running things at Search Engine Land, as well as what it’s like to work in an agency, rather than in-house
Then they spoke about the Periodic Table of PPC and the work that went into those amazing documents. We also talked about natural language technology and how it is impacting and will impact both organic and paid search in the future. At the end the two spoke about the debate on Google Ads and if they have your clients interest at heart of their own revenue interests at hear.