BrandHey there everyone!  We hope that you had a great Christmas, and after an awesome weekend, we’re back to our regularly scheduled programming!  Since Christmas was this last Friday, and we were off making Christmas cheer, we our a little late posting Moz’s latest Whiteboard Friday.  Because this is Monday, does this make it more of a Whiteboard Monday?  It’ll have to be, at least for this week.

Did you know that brand preference actually have an almost tangible impact on a number of different levels?  Well, it does!  These levels range from consumer affinity to rankings boosts on Google.  In this episode of Whiteboard Friday, Rand Fishkin will tell us why we have to keep brand recognition at the forefront of our strategy.  Rand gives us a framework on how to get started on giving searchers a reason to prefer your brand.  Check it out below!