In regard to digital marketing and search engine optimization, the devil is in the details.  Even the smallest choices can possibly have dramatic effects on  our web presence and search visibility.  This is most evident in Google My Business (GMB).

GMB optimization has quickly become something of a cottage industry within the broader scope of SEO.  We know about the importance of keeping your listings up to date with accurate store hours, phone numbers and addresses.  Changes like that are a no-brainer.  How do you go beyond the low hanging fruit and make your GMB listing really stand out?

There are some fairly straightforward tweaks to Google My Business that can have a huge effect on your listing’s visibility and your local pack ranking.  It would seem that they are really simple but these GMB hacks can make all the difference in the world?

[Read the full article on Search Engine Land]

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