It can be pretty easy to fall into a rut with your SEO audits. If it doesn’t meet best practices, it need to be fixed, right? Not necessarily. Although an SEO checklist is basically a checklist, it is important to both approach and prioritize your fixes in order to be efficient and effective with your time and effort. In this episode of Whiteboard Friday, Kameron Jenkins shows us her methods for saying goodbye to generic, less effective audits and hello to a better way of improving your site.