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Google Adding Features For Advertisers To Promote Deals, Drive In-Store Purchases

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Two events happened during the same week – Amazon announced that they will be extending Prime Day by two full days for the first time, and Google announced new updates for retailers and emphasizing that consumers are “on the lookout for deals year-round.”

Some of the announcements were made or hinted at during Google Marketing Live in May.

For a rundown of what’s available now or coming soon, check out the post from Ginny Marvin on Search Engine Land!

[Read the full report here on Search Engine Land]

SourceGinny Marvin

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