Just over a year ago, Google launched callout extensions that gives highlight site benefits in AdWords text ads. Now, a dynamic version of the callout extensions has begun rolling out.
What does dynamic callout extensions do? They’ll automatically pull information about the business and products from your website and right into search text ads. If you already have your own callouts set manually at the campaign or ad group levels of your accounts, then they will take priority over dynamic efforts by Google.
It’s still advised by Google that you add and optimize callouts in your accounts because dynamic callouts may not show for all advertisers. Dynamic callouts are currently only available in English, while regular callout extensions will work in all available languages.
Are you interested in opting out of having dynamic callouts showing in your ads, submit this form.