Back in March, Google had added a “women-led” attribute to Google My Business profiles.  Veteran-run businesses are now getting the same treatment.

On August 27, there was a blog post announcing the new attribute:

Google is making it easier to identify your local business as veteran-led on Google Search and Maps. If your business is owned, led, or founded by a veteran, you can enable this “Veteran-Led” attribute through Google My Business, and it will appear on your Google listing alongside other details like “Has Wifi” or “Outdoor Seating.”

Both the Women and veteran-led attributes are controlled by the business owner and can be edited in the GMB profile.  (There are some attributes that the community can identify or define.  They will appear under the “about” tab.

According to data from the US government, Google says that there are about 2.5 million small businesses owned or majority owned by veterans.  That’s approximately 10 percent of the total number of US small businesses in the country today.

Although it could be questionable as to how many people will specifically looking for either veteran or women led businesses, but there are some who could be looking out for either.  Google says that they will be adding more identity attributes over time.

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