According to a report by Mike Blumenthal, a Local Guide for Google, a new feature is rolling out for Google My Business that lets businesses create a short name and short URL. The design behind the feature gives Google My Business accounts a simple way to make their profile on Google Business more accessible to potential customers.
The short URL can be used by businesses on materials, such as brochures and business cards, which can help customers easily find the business and leave reviews, access contact information, get directions, and the such.
The format for the URL is g.page/[yourcustomname] with a five character requirement for the name. When users navigate to the short URL, they will be taken to the Google business listing in Google Maps.
According to Google, a short name is a unique shorter name that is used to “represent your business name, brand, location or other description.” As an example, you can use your business name with your location, like your city or neighborhood, Google said in its help document.
If you have a business and you’re curious about whether or not you can get a short name, you can. Any verified business in Google My Business can get a short or custom name. This feature is still rolling out, so it’s possible that not all business accounts will have immediate access to it yet.
If you are verified in Google My Business, just sign in to Google My Business from your computer, then select the location you want to create a short name for. From the left hand side menu you can click the “Info” tab and then “Add profile short name.” After that, enter your short name with no less than five characters and no more than 32 characters. After applying, your short name will show as “Pending.” When it’s ready, the short URL will show on your Business Profile.
If you’re on mobile, you can open the Google My Business app and select “Profile,” then “Add profile short name.” Save the changes and your short name will show as Pending until approved to display on your profile.
Note: For bulk users, short names must be claimed individually per listing.
In the image below is the Google My Business profile screen from Mike Blumenthal: