A new version of the Google Ads API has been released by Google recently, and is an upgrade from version 6.1.0, which has only been around since April 10 of 2021.
With Google Ads API version 7.0, a lot of changes of been made, all of which can be found in the release notes.
The highlights of 7.0 includes:
- New assets for test accounts including callout assets, structured snippet assets, and sitelinks assets
- Promotion assets are available both in production and test accounts
- The API now supports reporting for Apple’s AKAdNetwork.
- Keyword Planning tool supports refining keywords using annotation data, selecting custom date ranges for search volume, requesting aggregated metrics for generating keyword ideas and for keywords in a keyword plan
- Manage bidding strategy and campaign simulations
Source – Search Engine Land