According to Google, discovery campaigns “let you share your brand’s story with people across Google’s feeds when they’re open to discovering new products and services. Rich and relevant creative: Inspire consumers as you showcase your brand or products in visually engaging images, rendered natively across Google properties.“
Well, recently, Google Ads has introduced a new set of recommendations for Discovery and Video campaigns. Over on an column written by Brooke Osmundson for Search Engine Journal, she breaks down how these recommendations can affect your Optimization Score.
Prior to recommendations, the Optimization Score in Google Ads would only scan Search, Display, Shopping, and Video campaigns. But now, Discovery campaigns have been added to the list.
The company also introduced updates to auto-applied recommendations and YouTube campaigns optimizations.