Google Ads, the renowned platform that enables businesses to reach their target audience effectively, is introducing two new campaign types that are set to revolutionize the way businesses engage with their target audiences: video views and demand generation. These campaign types are meant to prioritize video content and ensure maximum visibility across Google-owned and operated properties.
Announced at Google Marketing Live 2023 on May 23rd, here is what’s known about these campaign types:
Video view campaigns are specifically designed to maximize views and enhance the visibility of your video content. According to a recent study conducted by Google, advertisers using Video View Campaigns experienced an impressive average increase of 40% in views compared to in-stream skippable CPV campaigns.
The formats included in Video view campaigns includes:
- skippable in-stream ads
- infeed ads
- Shorts ads
You’ll be able to check out the beta for Video view campaigns next month.
Demand gen campaigns allow you to harness the power of AI in order to engage consumers and drive desired actions. With the range of placements across the YouTube Shorts, YouTube in-stream, YouTube in-feed, Discover, and Gmail platforms, you’ll be able to connect with your target audience, and inspire them to take action.
As part of the capabilities offered within Demand Generation Campaigns, advertisers will will be able to create Lookalike segments based on “seed lists.” These seed lists can be comprised of a combination of first-party data and YouTube users, allowing advertisers to leverage the power of similarity to expand their reach and engage with a wider audience.
The segments can be set to:
- Narrow (2.5% reach).
- Balanced (5% reach).
- Broad (10% reach).
Source – Search Engine Land