Google Ads Launches New Budget Report

Wallet, Credit Card, Cash, Investment, Money, Financial

In an announced made on September 30, Google Ads is launching a brand new budget report to help visualize monthly campaign spend behavior.

In this report, you will be able to see your daily spend, your campaign’s monthly spending limit, your monthly spend forecast, cost to date, and budget changes that were made during the month.

This can be good for your marketing efforts because it’ll help advertisers understand how changing your budget can impact the campaign’s spending limits, how changes made in the past are affecting performance and spend limits, as well as how much you’ll be spending by the end of the month.

With this kind of information, you can make a more informed decision for future planning.

Read more here.

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