Google is adding two predefined landing page report to Report Editor in the interface.

Soon, advertisers will be able to find the “Landing page” and “Expanded landing page” reports under the Basic list of predefined reports, which is available from the “Reports” icon in the upper right corner of the Google Ads interface.

Landing Page Report

This report is an update of the final URL report and includes three new columns for Mobile speed score, mobile-friendly click rate, and Valid AMP click rate.

Expanded Landing Page Report

This version shows the URLs users reach after contextual substitution have been made, and any custom parameters have been added for URL tracking.

These reports matter to advertisers because they can be used to illustrate performance metrics, such as conversions, days to conversions and the like, by landing page.  Advertisers will be able to save, schedule and download any reports built in Report Editor.

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