With Black Friday almost upon us, Google gave retail advertisers an at-a-glance view of how their Google campaigns are performing compared to last year’s Black Friday week.
There is a new card in the Google Ads interface that shows aggregated click and impression share trending data around Black Friday on the Overviews page at the account and campaign levels, when available.
Matthew Soakell, senior PPC trainer at UK-based Mabo Media shared a couple of screenshots of the cards.
Really interesting to see @GoogleAds showing #BlackFriday related data in accounts. I’ve got clients who have already started their sales; Black Friday is no longer a day, it’s a week! This info is really interesting, though, and a good feature on the overview page #ppcchat pic.twitter.com/cUISnyqMQE
— Matty (@MatthewSoakell) November 19, 2018
Google’s Overview page is continuously being tweeked with new information and data visualizations. With this temporary card, advertisers can get a quick look at how their current campaigns are stacking up against last year during these key shopping days, at least from a top level since conversion data is not available in this view.