Google is going to update its policies regarding prohibiting spyware and surveillance tech products in Google Ads campaigns, including Shopping.
On August 11, Google’s “Products that enable dishonest behavior” policy will be updated. The current policy already covers products and services meant to mislead people, including fake documents, student essays and invalid click products, and even those that can give users unauthorized access to systems, which includes hacking devices, wiretapping products or radar jamming.
With the new update, companies won’t be authorized to promote products or services that will enable people “track or monitor another person or their activities without their authorization.”
Examples of items that fall under the policy update include:
- Spyware/malware that can be used to monitor texts, phone calls, or browsing history.
- GPS trackers specifically marketed to spy or track someone without their consent.
- Promotion of surveillance equipment such as cameras, audio recorders, dash cams, nanny cams.
There’s always the chance that there will be merchants out there who will attempt to find a loophole by tweaking their marketing copy.
The policy doesn’t apply to products meant for parental monitoring underage children, or to private investigation services.