On July 4, Google has sent out an unusually large number of notifications to Google AdSense users saying that their accounts was canceled. Google says that this was done because those accounts were inactive for a long amount of time.
There was a statement in a forum post that said that “some of our publishers received a message from us today regarding an account closure. We’ve closed these accounts because they have been inactive for a while. Please note that active accounts have not been affected.”
The following image is what a number of publishers got from Google on the 4th:
I’m sure that there are going to be some people who are going to panic that their account was deactivated and wanted to keep it live. Google said that, “If you received this message and would like to reactivate your AdSense account, please reapply by logging into your Google Account and then visiting www.google.com/adsense.”
The following is a copy of an email sent after Google changed how people are notified about this account closure. In the email, you can see that they call out inactivity as the reason: