On the morning of February 21, Google Adsense rolled out Auto Ads, which is a new ad format that can potentially increase publishers’ revenue by finding placements that could otherwise go undiscovered.

This format uses machine learning, which automatically places ads where they’re likely to perform well.  Auto Ads will let publishers place ad code on their pages only once, toggling features on and off, without requiring code changes.

According to the announcement, here are some of the benefits of Auto Ads:

  • Optimization: Using machine learning, Auto Ads show ads only when they are likely to perform well and provide a good user experience.

  • Revenue opportunities: Auto ads will identify any available ad space and place new ads there, potentially increasing your revenue

  • Easy to use: With Auto Ads you only need to place the ad code on your pages once. When you’re ready to use new features and ad formats, simply turn them on and off with the flick of a switch — there’s no need to change the code again.

The Auto Ads feature is the newest in a series of updates to Adsense with the intent of improving performance for both users and publishers.

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