Google has gone through a lot of changes over the years, from something as simple as it’s look over the years to the way it delivers it’s search results to the user. These changes in the how search results are displayed are all based on the algorithms created for such a task. Ordinarily, being able to perform your SEO work wouldn’t be to difficult to deal with if you knew that those algorithms never changed, or new ones were never added.
But that’s not the case, unfortunately. Google is always updating and changing their algorithms to best fit what they believe is how people should be getting their results, and how SEOs should be doing their work. It’s never going to end. Just when you get used to how Google is working, Google changes things up. It doesn’t help that there are multiple big algorithms out right now that are always up for change. We know them as Panda, Penguin, and Hummingbird. These algorithms will always be changing to make sure everything is working as well as it can for Google users, as well as making sure that SEOs and digital marketers are staying in line.
Marie Haynes has a post on Moz.com that is meant to explain in a simple way what Panda, Penguin and Hummingbird are meant to do. By knowing this, if you need to explain to your clients in the best way possible without overwhelming them with all the technical mumbo jumbo that is typical of this line of work. This could even be useful to you if you’re still struggling with this situation yourself and you’re not quite getting the roles these algorithms play.
To check out Marie’s post and learn about these major algorithm’s just check out the following link and learn away!