Let’s pretend that Google assigned a quality score to organic search results, and that it was based off a click data and engagement metrics, as ell as it functioning in a similar way to the Google AdWords quality score.  How would this score work?  What would it be based off of?  How would you be able to optimize it?

SEOs have pondered the organic quality score for years.  In this episode of Whiteboard Friday, Rand Fishkin examines this theory inside and out, and gives some advice on how one might boost such a score.

Organic Quality Score – Whiteboard Friday