As we have all heard by now, Google will be moving Google Analytics to GA4 in July 23. This means that we have less than a year to migrate everything over to the newest version of GA if we want to continue using the latest version of Google’s analytics platform.
Charles Farina of AdSwerve joins Loren Baker on the SEJ show, where they talk about Google Analytics 4 and the implementations and customizations which can be used with it.