An experienced SEO knows the importance of keeping a checklist for their projects, regardless of what the project is. Without one, you could potentially miss important parts of your work process, or, even worse, never even do them because you forgot to do it all together.
If you just got yourself a new client, there’s a lot that has got to be done. The last thing you want to do is forget some important steps in the process, like reviewing of the analytics implementation, potentially creating some frustration in the future.
But luckily, for those SEOs that don’t have a checklist (or at least not one yet), Geoff Kenyon has created a Google Analytics checklist that he uses to review when starting a new account. He’s decided to share this checklist with us so that perhaps we can use it for ourselves. Even if you do have your own list, perhaps it can still be of some help. The list may include some items you didn’t think about, or consider, using.
So if you’re interested in checking out Geoff’s Analytics checklist, you can find it here, or in the link below.