There will be a bit of a change coming soon to AdWords.  According to Google, several of the Google Analytics reporting column names in AdWords will be updated to reflect the names as they appear in Analytics itself.

This is important to anybody who is using AdWords scripts or macros for automated reporting downloads, so anybody using them should be prepared for the switch to come on November 10th, 2014.

There are three columns that will be affected during the change.

  • Pages/visit will become Pages/session
  • Avg. visits duration (seconds will become Avg. session duration (seconds)
  • % new visits will become % new sessions

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