These days, Google Analytics is quite complicated, especially compared to how it used to be when it first came out. There are so many metrics that you can use, it can be really overwhelming. But despite that, it can have quite a number of benefits if you can muscle through and learn how to use it.
These benefits includes:
- Track Online Traffic.
- Understand User Behavior.
- Offline to Online Tracking.
- Data Reports And Customization.
- Improve Online Advertising With Marketing Analytics.
- Improve Search Engine Optimization And Content Marketing.
- Google Analytics Conversion Tracking.
- Find Your Target Audience.
In this LYFE Marketing video, they will go over all of the Google Analytics metrics that you need to know as a small business owner.