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This my not be a shock, but did you know that Google Analytics is the platform that many choose for their website and marketing measurements. It allows you to track and understand your customer’s behavior, user experience, online content, device functionality and more. Basically, it helps you market to the right people, in the right way, at the right time.

Since new reports and tools are being added on a regular basis, it’s pretty easy to miss some of them, or not understand how to utilize them to their fullest. It’s always a good idea to fully explore as much as you can so you can unlock the greatest potential data for your business.

Corey Morris takes us on a deep dive into eleven Google Analytics reports that you probably don’t know know existed. By introducing some or all of these tools into your marketing strategy fold, you will end up with even more data than you had before, allowing you to improve your marketing strategies even more for the future.

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