Google began teasing using natural language to get data from Google Analytics just by asking a little over a year ago.  This functionality has finally arrived in Google Analytics and Google Analytics 360 globally.

The idea behind this new function is to make it easier for people throughout an organization to be able to get information they need without having to rely on data analysts or needing deep familiarity with the Google Analytics interface.  The idea is to let data analysts have more time to be able to focus on strategy, while the rest of the organization can get the info they nee to understand how the business is performing online.

[Read the full article here on Marketing Land]

 

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