Google, in an effort to provide advertisers with more accurate and granular ad targeting options in Display $ Video 360, will launch a revamped experience for environment and position targeting settings on August 26, 2019.

The changes includes updated targeting settings when creating or editing items individually or in bulk, updated dimensions in Reporting and a new version of Structured Data Files (SDF) to support the targeting overhaul.

The targeting options will appear with the new targeting controls come August.

Here what advertisers can expect to see on August 26 if they are running campaigns in DV360:

  • Updated environment targeting
  • A new position targeting setting
  • Reporting change to values in the Environment dimension
  • A new version (v5) of Structured Data Files

You can see more details on each of these here.

SourceTaylor Peterson