Google is planning on rolling out fast-loading AMP pages into its mobile search results early next year. Now, Google is saying that there are advertising partners set to help publishers earn off those pages.
AMP is short for Accelerated Mobile Pages, and is a project backed by Google. The intention of the project is to make pages appear super-fast for those who are using mobile devices. Ever since it’s reveal back in October, it has gained support from publishers, platforms like Twitter, analytics providers, and now, advertising networks and platforms.
Google came out with this news in a post through a new blog hosted on WordPress.com, which is one of the AMP partners.
According to the post, a number of new advertising platforms have joined the AMP project:
Today we’re announcing that Outbrain, AOL, OpenX, DoubleClick, and AdSense are working within the framework to improve the advertising experience for users, publishers and advertisers on the mobile web. More to come as we continue to ramp this aspect of the effort
With these additions, publishers will have greater flexibility to monetize their pages, unlike some of the limitations in rival systems, such as Facebook’s Instant Articles and Apple News.
Google says that early 2016 is when AMP will arrive.