Just recently, Google’s image search results on the mobile web and in the Android Search app are now showing “similar items.”  Basically, if you do an image search, Google could shold you additional product images from place where you can buy that item you did the search on.

Product manager, Julia E, announced on Google’s search blog that you are going to have to use schema.org product metadata on your pages, as well as schema.org/Product markup to make sure the products on those pages are eligible for inclusion on Google image results.  More specifically:

  • Ensure that the product offerings on your pages have schema.org product markup, including an image reference. Products with name, image, price & currency, and availability meta-data on their host page are eligible for Similar items.
  • Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly.
  • See your images on image search by issuing the query “site:yourdomain.com.” For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up to a week for Googlebot to recrawl your website.

Check out the following screenshot:

Although it was never announced by Google, the schema was introduced last December.

According to Google, this similar items search feature is available now for “handbags, sunglasses, and shoes and will cover other apparel and home & garden categories in the next few months.”

I tried doing the “lifestyles” image search and was unable to replicate the same results seen in the above image.

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