Even though Google has done “pop-up stores” during the holidays, as well as branded areas within stores such as Best Buy, Google is considering opening their own store, called “The Google Shop”, which would be a more sustained and aggressive retail store, brought to us by Google.
According to Britain’s Telegraph, Google has opened The Google Shop inside retailer Currys PC Word:
The store, to be called The Google shop, will sell the company’s range of Android phones and tablets, Chromebook laptops, and Chromecast TV services. The shop will hold tutorials showing consumers how to use the devices and hold demonstrations showing off key Google apps.
This is quite a chance Google is taking, as they’ve only done the smaller retail push within an existing retailer, but the Telegraph quotes James Elias, the UK marketing director of Google said, “We’re incredibly excited to launch this space – the first of its kind anywhere in the world – in London with Currys PC World.”
If things work out well for Google, this could lead to a larger push, but nothing has been said by either the article or Google.