Stick a fork in this turkey, because it’s over. The Google Authorship experiment is now finished after three years. The news was announced by John Mueller of Google Webmaster Tools in a Google+ post. In the post, we find that Google will stop showing authorship results in Google Search, as well as noting that data tracking will no longer happen from content that uses rel=author markup.
This could be sad news for anybody who is heavily vested in Google’s Authorship program. But, we all know that things must move on.
On Search Engine Land, where I first found out about this news, you will a post written about the end of Google Authorship, as well as an in-depth article on the same post, written by Eric Enge and Mark Traphagen. As you read through the post, you’ll find the announcement of the end of Google Authorship, its history over the years, and a study from Stone Temple Consulting that confirms a reason for ending the program. Finally, you’ll find some thoughts about the future of author authority in search.
So if you’re with me and you want to find out what’s going on, follow the link below and check out Eric Enge’s post.
Search Engine Land: It’s Over: The Rise & Fall Of Google Authorship For Search Results