Google Brings RLSA To AdWords Shopping Ads With Shopping Remarketing Lists

Google adwords gradient1 1920 Something new this way comes to AdWords!  Google is introducing shopping remarketing lists, something that will help extend the reach of RLSA campaigns beyond text ads to PLAs and local inventory ads (LIAs).

This lists will give advertisers the ability to customize sopping bids for cart-abandoners, loyal customers, and nearby shoppers, as well as others who are searching for products on Google.  The remarketing lists from Google Analytics re going to be available in Shopping campaigns.  These lists will allow users to target and bid, or bid online on users from those lists.

Shopping remarketing lists can now be applied in AdWords accounts globally.

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