On Wednesday, Google confirmed on Twitter that the company released a “broad core algorithm update” this week.  The announcement came after there was some noticed shifts in rankings and traffic by the search community on the morning of August 1.  Google will release several algorithm updates per year that it may confirm, while many others are not confirmed or recognized by Google.

Both the March update and April update were also “broad core algorithm updates.”  Google says that their advice to webmasters on these updates have remained the same.  Back then, Google said:

Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.

Basically, Google plans to refine its algorithm in order to make its search results better for their users.  According to Google, webmasters can’t “fix” their pages to rank better after an update.  Ultimately, the idea is to keep making your website better over time.  If this is done, Google may recognize those improvements over time, and your rankings could improve.

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