Google Confirms Mobile Friendly Algorithm Roll Out Completely Live In Some Data Centers

April 21st was the street date for Google’s Mobile Update, and since that date has come and gone, the update has begun rolling out.  Now that we are a number of days into Mobilegeddon, the burning question for many is, is there any webmasters who have begun noticing the rollout?  The answer is both yes and no.  There are those who did, as some tracking tools began noticing signs that something has changed.  But overall, Webmasters haven’t seen anything.

But just because a number of webmasters haven’t seen anything, doesn’t mean that things will stay this for long.  More and more people have begun seeing the impact of the mobile friendly algorithm in the mobile search results.

John Mueller from Google has confirmed this morning in a Google+ live hangout at the 4:40 mark that the roll out has 100% begun and is actually completely live in some of the many Google data centers.

Basically, some searchers may be seeing mobile friendly search results, while others aren’t.  It was explained by John Mueller that the full roll out can take a week or more.  So during this time, we must exercise a little patience.  The reason why you could be seeing the difference while on mobile search results is probably because you are seeing the roll out on your mobile device.

Here is what John Mueller said:

It’s definitely rolling out. I know in some of the data centers its already rolled out completely. So that is something where I think you will probably see that change over the course of a week, maybe a week and a half – something like that.

From the first day to the next day, I don’t think you’ll see a big change. But if you compare last week to next week, then you should see a big change.

And I’ve seen some blog posts out there have noticed it’s different, and tried to document the difference between the desktop results and new mobile results. So there are definitely people noticing it.

Here’s the entire video:

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