It has been confirmed by Google that the store visits and store sales data has been impacted by the bug that hit Google Ads reporting more than a week ago.
According to a Google blog post discussing the bug, as of 12:01 PDT on April 28, store visits and store sales reporting is inaccurate.
It was also confirmed that the bug affected just reporting, and not automated bidding: “Google Ads bid strategy & Local campaign users do not need to take any action, as our bidding models are not impacted by the incorrect data.”
A notice was posted in Google’s web UI on May 2 and published the blog post with further details early that morning, letting advertisers know that a bug caused Google Ads reporting for April 30 and May 1 to be incorrect.
It was stated on May 6 by Google that reporting was corrected for April 30 but was still working to correct reporting from 12:01am on May 1 to 4:00am May 2 (PDT).
There wasn’t any mention that store visits and store sale data was incorrect going back to April 28, which is still incorrect, until Wednesday evening. The May 2 update stated in red that “All other data is now accurate.”
Source – Ginny Marvin