As any good SEO knows, it’s a good idea to check your Google Display Network (GDN) campaign placements at regular intervals. But if you haven’t, it may be a good idea to do so. In fact, you may want to do it as soon as you can. The reason is that there is a good chance that you could be appearing on a lot of apps now, and because of that, you’ll need to make sure you make some adjustments to your campaign to improve your results.
Perhaps we should drill down a bit into the issue here.
80% of people’s time will be spent in apps on their mobile devices. Because of this, there has been quite a shift in the amount of time people spend on mobile devices compared to desktop computers. With such a change, it’s not shocking to see the impact this can have on any of your GDN campaigns.
Are you interested in finding out more? You can visit Rebekah Diedo’s post entitled, “Are Your Google Display Network Results Damaged By AdSense For Mobile?” by simply following the link provided below.