Two years ago, there was an change within the Google owned properties with the injection of Google+ into YouTube comments, causing quite a controversy among its users. With this change, came the requirement of using a Google+ account to participate in conversations on Google products. But, there was an announcement on July 27th by Google that they are decentralizing Google+ for Google users and focusing back on a standard Google account.
When Google first made the move to force Google+ on everybody caused quite the backlash towards Google. People felt it was just a method to boost overall network numbers. The original argument that Google made was that the integration was that it made life easier and more convenient for its users. It seems tht the company has had a change of heart:
People have told us that accessing all of their Google stuff with one account makes life a whole lot easier. But we’ve also heard that it doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use.
According to Google, the goal of these changes is to make a “more focused” Google+ experience.
On a good note, Google+ will not be a requirement of many Google products any longer, and it will actually be removed from the YouTube comments all together. Google+ comments made on videos won’t be appended to the video, and comments made on YouTube isn’t going to make it to Google+. Here’s a bit from the release:
With today’s announcement from Google+, you’ll see more changes. The comments you make on YouTube will now appear only on YouTube, not also on Google+. And vice-versa. This starts rolling out today.
The process of removing Google+ began on the 27th, and started with YouTube.
We saw this coming from a while away, as last year, Google stopped forcing Google+ sign-ups. Then in September, Google stopped requiring a Google+ account along with normal Google accounts. Finally, last week, Google+ announced the closing of Google+ Photos. All this was the company’s way to transition away from the Google+ unified front.
Bradley Horowitz, the Google executive in charge of Google+ elaborated about what the company thought in a Google+ post from the 27th. The idea that the move will allow Google to concentrate more on the parts of Google+ that are working:
What does this mean for Google+ the product? Relieved of the notion of integrating with every other product at Google, Google+ can now focus on doing what it’s already doing quite well: helping millions of users around the world connect around the interest they love. Aspects of the product that don’t serve this agenda have been, or will be, retired. But you’ll also see a slew of improvements that make this use case shine (like the recent launch of Collections –https://plus.google.com/collections/featured).