In a test, Google is making a big push for the messaging option found within the local panel.  Google launched messaging within Google My Business back in July 2017.  Now, Google is testing a way to promote messaging more to searchers in the local panel by using a larger message button.

Local SEO and Search Engine Land columnist Joy Hawkins posted a screen shot on Twitter of the test.

Those who aren’t in the test will see a “message” icon next to the call, directions, website, and other call-to-action icons:

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