Beginning in September, Google will start rolling out its responsive search ads to more accounts in English, French, German and Spanish.Responsive text ads can display with three headlines and two descriptions with up to 90 characters each.  For now though, Google will extend the added real estate benefits of these longer units to existing text ads.

At the end of August, advertisers will be able to add a third headline and a second description that adds up to 90 characters to their text ads.  The current limit is 80 characters.

“While we work on improving responsive search ads across languages, it’s important to extend that same advantage to your existing text ads. That’s why, starting in late August, you’ll be able to add a third headline and second description to your text ads,” Google Ads announced in a blog post on Thursday.

This spring, Google began testing responsive text ads and in July, announced at Google Marketing Live the new ad format would roll out globally over the next few months.  With responsive search ads, machine learning is being utilized to determine which combination of headlines and descriptions to show to a user.

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