Incognito mode is currently available on Google Maps for iOS users and bulk location history deletion in Timeline will be rolling out on Android next month, according to Google’s announcement.

Source: Google

Being able to have more control over your privacy can give confidence and promote trust, which in the end, can help Google keep users.

There isn’t going to be any real impact from a marketing perspective. Although there might be some users who opt to purge location history from their Timelines or use Incognito Mode in Maps, these actions aren’t going to have much of an impact on Google’s location data collection or ad targeting capabilities.

SourceGeorge Nguyen