Now available for Display campaigns is the campaign optimization score that Google Ads displays for Search and Shopping campaigns. Scores are available at the campaign level, and a combined account-level score encompasses Search, Display and Shopping. It’s possible that you could also see recommendations that are tailored to Display campaigns.

Optimization scores in Google Ads are now available for Display campaigns.

Google Ads optimizations scores range from 0% to 100% and indicate how well your campaigns are expected to perform based on different factors like targeting, bid automation, ads and extensions. This score is accompanied by a set of automated recommendations with indicators of how much of an improvement in score you can expect to see if you accept them.

SourceGinny Marvin