In time for the holiday shopping season, Google is expanding the visibility of shopping campaigns on YouTube. Showcase Shopping ads will be going more places, as well as opening up to move categories. Sitelinks are also coming to TrueVision for action ads. This news was announced on November 5.
Shopping ads are now able to show on both the YouTube home feed and YouTube search results. For mobile users, they will be able to scroll through a “Suggested Products” carousel that will be displayed between videos on the home page or at the top of the search results.
Your shopping campaigns are eligible for the new inventory if you have opted into YouTube on Display Network, which will also opt your Shopping campaigns into the relatively new inventory on Discover.
In regards to multi-image Showcase Shopping ads, they are now eligible to show in Google Images too. Also, These ads are designed to run on board product category terms (mainly for apparel and furniture queries) are expanding to categories like beauty and electronics.
Sitelinks will be available for these ads “in the coming months.” This will allow users to access additional landing pages from your video ads. According to Google, it’s currently testing sitelinks with 30 advertisers and that they have seen a 23% increase in conversions after adding them.