Back in July, Google had debuted price extensions, which allowed advertisers to show pricing information about products and services in mobile txt ads. It was also during this time when the extension format was in presented in list form. But on Monday, November 14, the company announced in a tweet that the swipeable card format has been popping up is now goin to be the standard format for price extensions.
— Google AdWords (@adwords) November 14, 2016
Not only is this going to be the standard, Google announced price extensions will be available in ten more languages. The languages that are currently available right now includes – English, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Russian, Spanish, and Swedish.
When it comes to setting up price extensions via the Ad Extensions tab in the web interface, advertisers need to select a relevant header: brands, events, locations, neighborhoods, product categories, product tiers, services, service categories, and service tiers.