In Google news, it looks like Google has decided to bring a little bit more integration to the table. Remember when Google enabled advertisers the ability to develop retargting lists for AdWords in Google Analytics? They’ve finally brought this integration to Dynamic Remarketing display campaigns.
The integration in Google Analytics for these campaigns allows advertisers target audiences at a more finely tuned level to on-site behavior, ultimately giving access to product level reporting.
So who is Dynamic Remarketing available to? For the time being, this new integration is available to retailers, although Google is currently testing these campaigns to reach those in the education travel sectors as well.
Original source written by Ginny Marvin