For some time now, Google has tested lead form ad extensions in Search campaigns, but now the company has extended lead form extensions in YouTube and Discovery campaigns ads for advertisers to make use of.

There are even new initiatives that are meant to automate data imports into Google Ads.

According to the announcement, later this year will see the release of lead form ad extensions in Display campaigns.

The field options that are available have also been expanded for collection since it began testing lead forms. Advertisers can opt to collect information including city, state, country as well as business contact information, including company name, job title, work email, work phone.

There is even an option for advertisers to add questions to your form based on pre-set questions by vertical.

For more information on lead form ad extensions, head on over to Search Engine Land and check out the full post here.