It looks like there will finally be some functional heft being brought to the Google’s AdWords Products tab. Managers now can find “Product status” and “Effective max CPC” columns in the Products tab.
The Products status column, which can be added from the Columns dropdown menu, will let you know if there’s a specific product that is ready to serve, disapproved, excluded or out of stock.
By utilizing the Effective max CPC column, it’s now possible to make bid adjustments right from the Products tab on individual products within your product groups.
Plus, you’ll find new inventory status columns are now available in the Product groups tab. In this tab, you’ll see percentages and totals for products that are read to serve, active, approved and total submitted products. By using this new option, you’ll be able to save some time, as you won’t have to dig into Merchant Center.